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Why Edge Digital Recommends WordPress Websites

WordPress Websites For a very long time, Wordpress was always associated with basic blog sites. For a lot of web professionals, our first impression was one of underwhelming, it just wasn’t the best for making a high-quality website that you could really control....

On-Page Search Engine Optimization Elements

WHAT IS ON-PAGE SEO? On-page SEO (on-page search engine optimization) is just one part of website optimization. In this post we want to go into more detail about some of the smaller factors that influence on-page SEO  Some of the things involved in on-page Raleigh...

Social Media Giveaway May 2020

Social media is a way of communicating directly with your audience; a tool that businesses can use. Consistency is probably the hardest part for businesses when it comes to maintaining their social media presence. Our social media team has a process we follow each...

5 Lead Generation Techniques for Home Service Businesses

Social distancing may have slowed your business down but now is not the time to stop marketing. Homeowners are sitting at home looking around and thinking of what needs to get fixed, changed, or upgraded. Here are four lead generation techniques we use to help our...

Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

Marketing Strategy for Digital Growth

 

Our experienced digital growth and expert web professionals can guide your digital decisions and steer your business towards success.

 

The First Step is Having a Strategy

Before spending money on ads or social media posts, you need to have a strategy that will steer you towards your goals and objectives.

Our marketing strategist works with you to develop a plan, effectively and efficiently execute the plan, and measure the results with understandable, plain English reporting.

#WorkwithEDGE // Growth Strategy

Many businesses treat marketing like a game of darts.
They blindly throw money at the wall and hope something sticks.

Digital Marketing Plan

Edge Digital will craft a one-year digital marketing plan that is based on measurable data.

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Buyer Personas Analysis

Buyer Personas Analysis

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Lead Generation:
Messaging and Calls to Action

A solid lead generation strategy captures attention, provides useful content, and helps a prospect move down your funnel to become a new customer. We can help you build out your sales funnel and put a plan in place for lead generation.

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

Social Media Strategy Plan

Social Media Strategy Plan

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

#EDGEdigital // Website Planning

Before starting any digital campaign, your website needs to work successfully.

Our job is to drive traffic to your website. It’s your website’s job to convert those visitors to leads. It’s your salesperson’s job to convert leads into paying customers. If your website isn’t converting leads, we will craft a plan to either update it or design a new website based on industry best practices and what converts for our clients.

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Do you need help with strategy and planning?

Let us guide you.