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Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Marketing Strategy: Advertising in 2020

In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...

Social Media

#EDGEsocial // Social Media Marketing

Edge Digital’s social media management service is designed to keep you in total control of your messages across various social media networks, and is based on understanding your unique brand and objectives. As with everything, one size rarely fits all and so our social media service puts the focus clearly on what matters most to your company.

Social Media is one tool in your marketing tool belt, but it isn’t as simple as it looks.

Businesses need help…

  • Learning a platform, such as Instagram, and deciding if it’s a viable tool to spend time on
  • Finding and creating unique content – images and videos
    Selling – but not selling
  • Not wasting money on ineffective messages and advertising
  • Getting attention and followers. Are your posts reaching the right people?
  • Posting consistently – social media is always hungry
  • Deciding on WHO should handle the social media. Should you outsource, hire staff, or post yourself?
  • Evaluating content to know what works and doesn’t work

Businesses need help…

  • Learning a platform, such as Instagram, and deciding if it’s a viable tool to spend time on
  • Finding and creating unique content – images and videos
    Selling – but not selling
  • Not wasting money on ineffective messages and advertising
  • Getting attention and followers. Are your posts reaching the right people?
  • Posting consistently – social media is always hungry
  • Deciding on WHO should handle the social media. Should you outsource, hire staff, or post yourself?
  • Evaluating content to know what works and doesn’t work

#EDGEsocial // How We Can Help

Social media Strategy Plan. Many businesses start posting and miss the very first step – a written Social Media Plan that includes their brand’s strategy and voice, why use a specific platform, how to create content, when to post, what to post, and who will post. Our Social Media Experts can craft a detailed Social Media Strategy Plan that will give you an edge over your competitors.

Organic Social Media Content. As a business owner or marketing manager, you need help with consistent content so you can stay focused on more important tasks, like growing your business. Trusting someone who knows what it takes to create engaging, purposeful content gives your business a boost in traffic and, ultimately, sales. We come up with the ideas, topics, graphics, videos, and develop the social media calendar.

#EDGEsocial // How We Can Help

Social media Strategy Plan. Many businesses start posting and miss the very first step – a written Social Media Plan that includes their brand’s strategy and voice, why use a specific platform, how to create content, when to post, what to post, and who will post. Our Social Media Experts can craft a detailed Social Media Strategy Plan that will give you an edge over your competitors.

Organic Social Media Content. As a business owner or marketing manager, you need help with consistent content so you can stay focused on more important tasks, like growing your business. Trusting someone who knows what it takes to create engaging, purposeful content gives your business a boost in traffic and, ultimately, sales. We come up with the ideas, topics, graphics, videos, and develop the social media calendar.

Social Media Monitoring. Our social media team will monitor all the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive or negative. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.

Paid Social Advertising. Besides organic social media content, social ads are used to improve your presence or generate interest in a new product or service. Our clients have seen tremendous growth from incorporating paid ads along with organic posts on Facebook, Instagram, Twitter, and LinkedIn.

Reporting and Analysis. Our team can interpret data to uncover the best content, posts, audiences, and more. We provide a professional analysis in plain English so you are informed of your social media results.

Social Media Monitoring. Our social media team will monitor all the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive or negative. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.

Paid Social Advertising. Besides organic social media content, social ads are used to improve your presence or generate interest in a new product or service. Our clients have seen tremendous growth from incorporating paid ads along with organic posts on Facebook, Instagram, Twitter, and LinkedIn.

Reporting and Analysis. Our team can interpret data to uncover the best content, posts, audiences, and more. We provide a professional analysis in plain English so you are informed of your social media results.

Get an Audit of Your Social Media.

See what’s working and what can be improved.

Ready for a Social Media Audit?