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Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Marketing Strategy: Advertising in 2020

In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...

Digital Marketing

We Drive Traffic. We Drive Leads.
Engage action across all channels in your Digital Marketing Media Mix

#EDGEleads //Delivering online marketing results.

Our digital marketing plans drive qualified leads and grow your bottom line.

As your growth partner, we guide strategy and content to meet your objectives.

Our digital tool belt includes paid advertising, paid social advertising, lead generation, and email marketing.

#EDGEleads // Paid Advertising

Turn Clicks Into Sales

 

Great PPC results are not achieved with a boilerplate approach or following what your competition is doing. Our PPC team combines industry-leading strategies and constant optimization to get you the most engagement for your budget. We craft custom pay-per-click campaigns focused on higher returns and revenue with an obsession on performance.

What is PPC management services?

Pay-Per-Click (PPC) management is the process of overseeing and managing a company’s PPC ad spend. This often strategies and ad buys while minimizing the overall expenditure.

The Ads platform enables businesses to create ads that appear on Google, and Bing search engines and other Google properties.

At Edge Digital, our PPC campaign management program brings together industry-leading strategies, ongoing optimization, regular testing, and campaign research, all with the express purpose of increasing both the performance and the scale of your campaigns.

Paid Advertising Services Offered

  • Google Ads
  • Bing Ads
  • Display Ads
  • YouTube Ads
  • Mobile Advertising
  • Remarketing

#EDGEleads // Paid Social Advertising


Social media advertising is a must for brands in this pay-to-play game. Organic reach is down across most of the social media channels and simply posting will not be enough to reach your followers.

The real challenge is understanding the in’s and out’s of social media advertising, how to get started, what to spend and how each network operates.

Edge Digital specializes in strategy, execution, and measurement across all digital media. We offer a complete social media marketing solution.

Reach All Your Audiences

Robust audience building based on advanced targeting options including demographics, affinity, behavior and more.

Campaign Buildout

Audience Targeting

Lead Generation

i

Reporting

Why use paid social media advertising?

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  • Facebook accounts for one in every six minutes spent online
  • 70 percent of consumers expect brands to have a social media presence
  • YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the US.

Paid Social Advertising

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  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Paid Social Advertising

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  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

#EDGEleads // Lead Generation

What is lead generation in digital marketing?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses several digital channels.

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

#EDGEleads // Lead Generation

What is lead generation in digital marketing?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses several digital channels.

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

What We Do

Our integrated lead generation team achieves results by focusing on the entire sales funnel. An integrated marketing campaign can span many digital and traditional marketing channels, personas and full-funnel touchpoints. With so many moving pieces, achieving a customer experience that feels “seamless” takes experience.

Our Edge Digital team has the expertise to build and optimize your demand generation campaigns.

Sales Funnel

Landing Pages

Ebooks

#EDGEcampaigns // Integrated Marketing Campaigns

Edge Digital’s Integrated Marketing Campaign process is designed to ensure that all messaging and communication strategies within multiple stages of a promotional campaign all work together as a unified force; consistently received by the greatest possible number of people in a target market.

Our team works with clients to create the lead generation strategy for how we will move prospects from awareness to new customers. We completely build out and develop the sales funnel, including messaging, content, assets, landing pages, advertising, etc. After the campaign is launched, we monitor progress and adjust the campaign for optimum performance. Once the campaign is completed, clients will receive a complete report on results.

#EDGEcampaigns // Integrated Marketing Campaigns

Edge Digital’s Integrated Marketing Campaign process is designed to ensure that all messaging and communication strategies within multiple stages of a promotional campaign all work together as a unified force; consistently received by the greatest possible number of people in a target market.

Our team works with clients to create the lead generation strategy for how we will move prospects from awareness to new customers. We completely build out and develop the sales funnel, including messaging, content, assets, landing pages, advertising, etc. After the campaign is launched, we monitor progress and adjust the campaign for optimum performance. Once the campaign is completed, clients will receive a complete report on results.

#EDGEcampaign // Benefits

Competitive advantage: When the same message is delivered through all marketing channels, the company’s brand becomes more recognizable and consistent, thus increasing the brand’s competitive advantage.
Reduced marketing and advertising costs: Since a different campaign does not need to be developed for each channel, the messages and imagery are reused over and over. Photography, graphics and content are costly to any business. By integrating your campaign you’ll eliminate the need for duplication, as when you integrate, you share across channels, saving money and valuable time.

Increased efficiency: Integrating your campaign will help streamline your marketing processes. Once you’ve decided on the central message to be implemented across your various channels, you’ll find you have a much less complicated campaign to run. It is a more efficient use of time, thus cutting down on planning, meetings, and resources.

Brand reinforcement: Consumers are on the skeptical side of the fence. By integrating your brand’s message and keeping them consistent, you will develop greater trust since consumers rely on familiar companies and brands when they need to make a purchase.
Greater reach: this type of marketing strategy reaches a greater audience because of its diversity. Consumers who only consume advertising through digital media, for example, are exposed to the same messages as consumers whose only brand exposure comes from print, television or radio advertising.

Engagement boost: Better trusted brands achieve considerably more engagement, meaning customers will be more likely to click on the very enticing link you have provided them. Research has shown that content published on two or three channels achieves an average 24% increase in engagement.

Increased revenue: This is a two-fold effect. By increasing efficiency in campaign management and reaching a greater number of targeted new customers, your business will see an increase in revenue from multi-channel marketing campaigns.

Are You Ready to Accelerate Your Business?