(919) 726-4366 info@youredgedigital.com

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Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Content Marketing Services

At Edge Digital our specialty is producing and promoting targeted content. We focus on creating remarkable content that tells your story and attracts your target audience.

#EDGEdigital // Content Marketing

At Edge Digital our specialty is producing and promoting targeted content. We focus on creating remarkable content that tells your story and attracts your target audience.

Creating content is thinking like a publisher. Successful brands have learned that people do not buy products and services, they buy products and services that make them feel something – whether relieving a pain or providing a passion. Everyday someone is searching for information to solve their problems or provide something they want.

Those feelings are crafted by the stories told. Storytelling in the modern age of marketing is more than just creating and promoting helpful, interesting content.

#EDGEdigital // Content Marketing Strategy

Stay in front of your audience with the “right” message at the “right” time.

Buyer Personas and keywords are the foundation of a content strategy. Knowing who you are talking to and what language they use is most important.

Storytelling is part analysis and part creativity that blends your brand message with what will resonate with prospects, uncovering topics your prospects are tuned into.

We develop content for your website, YouTube channel, and social media. Consistent content focused on your target audience designed to capture and convert website traffic.

Blogging is the staple of any content marketing program. It’s the basis of SEO, social media, and email marketing.

Social Media and community engagement are supported by providing unique content for posting as well as integrating your marketing efforts with building your online presence.

All businesses want more sales. Our content marketing strategy is dedicated to generating sales with strong calls to action.

Measure results in order to rate our success and improve future campaigns. With a results-oriented approach, tracking and analyzing all aspects of your content marketing program provides the best success.

#EDGEleads // Email Marketing

Email marketing allows you to use the Internet to leverage increased revenues from existing clients and potential customers.

Email marketing can help you:

  • stay in touch with current customers to maintain a mutually beneficial relationship,
  • advertise new promotions,
  • drive new traffic to your website, and
  • increase your sales with one of the easiest and least expensive forms of advertising.

Typical Email Marketing Campaigns

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Monthly Newsletters

We have a monthly consistent process for creating newsletters for your database.

Sales Emails

We can craft compelling emails to get a reader to take action. Whether you have a purchased email list that needs warming up, or a warmed-up segment, we can send out one email or a series.

Lead Nurturing/Marketing Automation

Once you have a new lead, a good practice is to follow up with a series of sales copy emails designed to get the reader to take action. We can help you implement an email strategy to capture opt-in emails for lead generation and follow up with new leads.

Typical Email Marketing Campaigns

Lead Nurturing / Marketing Automation

Once you have a new lead, a good practice is to follow up with a series of sales copy emails designed to get the reader to take action. We can help you implement an email strategy to capture opt-in emails for lead generation and follow up with new leads.

Sales Emails

We can craft compelling emails to get a reader to take action. Whether you have a purchased email list that needs warming up, or a warmed-up segment, we can send out one email or a series.

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Monthly Newsletters

We have a monthly consistent process for creating newsletters for your database.

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Monthly Newsletters

We have a monthly consistent process for creating newsletters for your database.

#EDGEdigital // Video Marketing

72% of businesses say video has improved their conversion rate
Marketing a business takes content, and a lot of it. A content marketing strategy that includes video gives your business valuable assets for blogs, websites, and social media.

Video is a powerful way to build trust and captivate your audience more than any other type of content. It lets prospects see your brand, your team, and your product or service. Video can educate, entertain, and inform in an easily digestible way.

Our clients have seen a huge impact on their business from our video strategies.

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Check out our blog post

Evergreen Content Marketing Strategy Using Q & A Videos

At Edge Digital we make creating videos ridiculously easy