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Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Get the Edge on Your SEO

As the world grows ever more connected and the internet becomes more technical and complicated, it can be intimidating to try and keep up with Google’s best practices, latest updates, and the search engine optimization world as a whole. But if you are able to take full advantage of it, SEO can be the greatest tool in your entire marketing toolbox. Showing up on the first page for your primary keywords is like striking gold. Search Engines get millions of requests per day, they’re a true gold mine of new customers, audience, and engagements.

At Edge Digital, we use a comprehensive and systematic approach to ensure that your SEO will directly lead to growth and success in your business. We have a team of experts that work with a huge variety of different factors that go into your total SEO profile so that you can get the absolute best optimization and results. Through SEO we can help you build a strong foundation for your inbound marketing initiatives.

Enhance Brand Awareness

Getting those top positions in search engine results for your keywords translates directly to more exposure for your business and subsequently your website. Growing your brand in the ultimate goal.

Increase Your Website Traffic

The top few results in any search engine get the overwhelming majority of the clicks on the entire page, it’s well worth the work to try to attain good rankings for your high-traffic keywords.

Get the Edge on your Competition

Rank higher than your competition and get those clicks that they’re getting instead of you in those top ranking spots. Doing so will directly lead to more clicks, leads, and customers.

Increase Conversion Rates

Better organic rankings mean more web traffic, and that will lead to higher quality traffic and conversion rates.

User-Friendly Websites

A majority of web searches now come from mobile devices, we will ensure that your site is easy to navigate and keeps users happy

SEO is extremely cost-effective

Dollar for dollar, a well-run SEO campaign is one of the most profitable marketing strategies you can use.

What IS SEO?

In a nutshell, SEO is optimizing all the signals on and to your website to increase your position in search engines like Google, Bing, Yahoo, DuckDuckGo, and more. First off is just having a good base website that is user-friendly and allows bots to crawl it. Mobile-friendly websites are a must-have these days, on top of being fast and secure. Your website also needs to consist of unique and well optimized content, good content is the base of your SEO so this has to be done right. These are the base of all of your on-site optimization, among many other small factors Lastly you have to gain citations, links, and references from other websites with good strength. These are your off-site signals that let search engines know you are who you say you are, they will directly reflect in your position and rankings in the map listings as well. It takes both on and off site optimization to see good search engine optimization results, we encompass every single factor we can in our SEO so that we can boost rankings as much as possible.

Why it’s Time to Get Your Digital Edge on your Company’s SEO

You Just Don’t Have the Time to Manage Your SEO or Digital Marketing Campaign

Just like with many aspects of your business from accounting to physical marketing, sometimes you need the pros to take over for you. Some areas of business just require skill and expertise that you may not have or have time to learn. If you truly want good results from your SEO you need to have full-time attention paid to it.

You Feel Like You Have a Great Website, Just No Traffic Coming to it

You can have the absolute best looking website in the world, but it’s not going to lead to a single sale if you don’t get any visitors to it. A great website will certainly help you convert people once they do get to your site, but they have to be able to find you first! That’s where SEO comes in, we get you ranking high in Google and that leads directly to organic traffic coming to your site.

Your Website Just Isn’t Coming up Well on Google

Search engine algorithms are changing constantly, and you have to keep up with these changes if you want to be able to maintain a solid search engine presence. Not only does it take work to get these good rankings, but it takes arguably even more work to maintain these high rankings. Everyone ranking underneath you is theoretically looking to pass you and take your rankings, just as you are with those above you. Investing in Search Engine Optimization is investing in your business for the long-term. Our SEO team stays on top of all Google updates and your websites rankings, leading to the best results and success possible for your organic rankings.