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Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Marketing Strategy: Advertising in 2020

In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...

Target Visitors Using WordPress SEO

Getting visitors to your website is one of the most vital things you need to do; if you have until now found it difficult to do, you should look into WordPress SEO (Search Engine Optimization). If you haven’t heard of WordPress before, you must have been stranded on a desert island somewhere! It is one of the world leaders for blogging, if not the singular leader. Why WordPress? Well, it’s mostly due to its ease of use in addition to the tons of benefits it packs such as search engine optimization features. However, you have to be fully aware of the dynamics that go into optimizing your WordPress blog before you can see any results. Used correctly, the optimization WordPress offers can dramatically increase the traffic to your site. In this article, we will explore various tips that will help you get the most out of your site.

One of the most vital roles in determining how your website will be ranked will be filled by your WordPress titles incorrectly. Using targeted and relevant keywords in your post titles is key, as a search engine will use these keywords to determine your ranking. These relevant keywords should be in the title as well as your content. Limiting the usage of each title to one time only will help to ensure that your ranking strategy is clearly communicated to the search engines. You’d rather have a few pieces of good content about one thing than a bunch of mediocre ones.

Alternatively, it is a good idea to keep relevant keywords listed nearby for application in creating posting titles. It will require a delicate balance to ensure that your titles are SEO friendly, as well as being clear and understandable to your visitors. Draw your audience in with an enticing, targeted headline that creates interest in the topic. The titles shouldn’t belong, but to the point and be instantly understandable to the person who’s reading it. To attain a high rank within popular search engines, the content you publish must be first-rate with attention to detail and consistent use of relevant key terms.

A lot of people don’t think about categorizing their blogs, but when you begin adding categories you’ll find it makes your blog seem more approachable. Those visiting your site will appreciate it, as it will make navigating and searching for something far easier. Search engines will also find it helpful. Keep your posts ordered and tidy. When you’re creating categories, it doesn’t matter how much information you’ve previously published, it all gets its place. The category is listed in the post, as well as in the URL, when you have your permalinks feature turned on. Since most visitors are usually in a hurry, it’s a great idea to let them know about your post right there in your URL. This also allows you to have focused pages and sections getting all of the attention from specific posts, which is better for you.

When it comes to SEO in WordPress, one of the most crucial things you should do is be sure that your blog’s permalinks are customized. That means that the title of your post should also be part of the URL. All you have to do is alter the permalink structure in the options settings. The default structure is made of numbers/question marks, so you need to make changes to avoid this as SEO wise it’s not really beneficial, which will affect your ranking in the long run. It also just looks better to readers, all of those random characters scare people at times.