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Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with speaking commands. There is still a lot of growth potential for search marketing.

AI technology powers voice search, increasing voice recognition accuracy to 95% since 2013, according to Google.

Optimize your website content for voice

People type and speak very differently, so be mindful of semantic differences in queries. If someone wants to buy a voice assistant for their home, they may type “home voice assistants” into Google. However, with voice search, they may say, “what is the best home voice assistant?”

Brainstorm questions someone might ask related to your high-value keywords. An easy way to find questions is to put your target keyword into a Google search. Google search has a “People Also Ask” feature that shows questions related to your search.

If you don’t already, consider adding a Frequently Asked Questions (FAQs) website page to your site at the minimum.
Map out your site pages and think of a question your customer may ask. Add that question to your FAQ page and link it to a specific page on the site that contains more details. The ultimate goal is to have every page on your website linked to an FAQ.

A mobile-friendly website should be a priority for your business in 2020 if you haven’t already. The latest Google algorithm update focused on “mobile-first” websites; thus, many sites lost ranking status in the past year.

People use their mobile web browsers or phone’s voice search capabilities to get information, such as location, hours, etc.) about local businesses they plan to visit.

The more you can optimize your site and content for local search results, the better optimized you’ll be for voice and mobile search queries.

According to ComScore, over 50% of the searches in 2020 will be from voice search. If your business needs help with making your website mobile and voice optimized, contact us today for a free quote.