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A Broad Overview of Local Search Engine Optimization

Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...

SEO: Turn Your Google My Business into a Revenue Machine

Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...

Why it’s Critical to Keep Your Website Updated Regularly

Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...

Is SEO Industry Specific?

We’ve been around for quite a while now, and in our time we have dealt with and ranked sites from all different types of business, in many different places, with different end goals in mind. In terms of healthcare we have worked with medical doctors, chiropractors,...

Why Edge Digital Recommends WordPress Websites

WordPress Websites For a very long time, Wordpress was always associated with basic blog sites. For a lot of web professionals, our first impression was one of underwhelming, it just wasn’t the best for making a high-quality website that you could really control....
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During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s pray this is very short term and temporary.

Provide Value by Creating Videos

If your business cannot generate income due to social distancing, you can still provide value to your followers. Get in front of them via video to engage, educate, and inspire. Even if you have never tried creating a video before, you have the time so why not give it a try. The easiest way to create a video is to use your smartphone to record a message or do a Live video on either Facebook or Instagram. Don’t forget to turn your phone horizontally.

And remember…
👉CONNECT.
👉BE HUMAN.
👉HELP.

Focus on spreading love and compassion during a time of fear and uncertainty. ❤️
Be humble and come from a place of value.  👐
Educate your customers and communities. 💡
Engage with them on a deeper, emotional level.  💫
Show them how you are getting through this. 👊
Share your knowledge with them.  🧑‍🤝‍🧑
Just be present with your audience and stay Top of Mind. 🤯

This is also an opportunity to build up your content.  Think about what people search for and what questions they ask about your business and industry.  Now is the perfect time to work on your video strategy and improve your website’s search rankings. Get prepared for when business turns around.

Evergreen Content Marketing Strategy Using Q&A Videos

More People Are Online Now

Make sure your website shows up. Think about what your customers are typing into Google. Does your website appear in search results on page 1 or 2?  We all know because we’ve done it, that hardly anyone goes past page 2 to find what they are looking for. If your business needs help showing up on Google, here are a few tips that can help you.

How to get found on Google 

Important Google Review Announcement

Google announced there is limited functionality for Google My Business, meaning people will not be able to leave a Google Review for a business.

Google’s announcement

“We are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”

Mike Blumenthal at GatherUp covered this

How does this effect your business?

Despite people’s near-universal struggles now, probably some of your customers / clients / patients are more than willing than usual to help you out by leaving a Google review.  What we suggest is that you steer people toward whatever industry-specific site is most visible in your space (e.g. HealthGrades, Avvo, Zillow, Houzz, TripAdvisor, etc.).  Facebook reviews would be a distant third choice in this case.

Attention Small Business Owners

During this time, if you are looking for business and marketing ideas to help your business, we are offering FREE ONE HOUR Consultations to anyone who asks.

We’re willing to talk strictly about your business and come up with some ideas you can try. Take what you like and leave the rest. It’s on the house with NO obligation. Click here to sign up.

This is a time to work together and help each other out.

And lastly…
👉This too shall pass.