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Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

marketingDigital Marketing Agency Fayetteville

We at Edge Digital handle all your business targets, needs, and challenges seriously, and we work hard to create digital solutions to both solve your problems and drive revenue to your business as efficiently as we can. With as broad of an industry as digital advertising can be, we do our best to cover a wide range of services so that we can get the best results across the board for all our clients. If you wish to see sustainable growth in your business, it is vital that you are taking advantage of electronic marketing and all that it offers. We are going to go more in-depth below about the bigger things we handle here at Edge Digital, which means that you can find a better understanding of just what we provide and what sort of impact it can have on you. Unless you have seen it firsthand yourself, it’s hard to understand and quantify the impact that a good digital marketing program can have.

Marketing Strategy and Planning

Our experienced digital growth and expert web professionals can help guide your electronic decisions and steer your company towards the best chances of success. Before you invest any money on ads or do any social media posting, you will need to have a plan in place that will best steer you towards your goals and objectives. Our marketing pro work directly with you to develop a plan, implement that plan perfectly, and provide you with plain English reports which you can understand. We’ve seen all too many companies just throw money at random marketing techniques expecting one will work for them, and this is among the absolute worst thing you can do for your company. Learn more about our strategy & planning services here.

Social Media

Social networking is extremely prevalent in today’s society, and is an ever increasingly powerful tool for your digital marketing toolbag, if you are not taking advantage of it you are missing out on possible free company and connection with your existing customers. Once we develop a social networking plan, we listen to every little detail that can help you and your business grow. We leave no stone unturned when it comes to a good social media strategy, from finding the best times to post to finding out what social networking platforms get the best response for your business, we do all we can to give you the edge on your competition. We all know running a business isn’t simple and you want to have the ability to focus all of your attention on large things without having to worry about getting a Facebook article out for the day or something. That’s why you need us managing all of your social media, so we can drive traffic and increase your earnings over time, without you having to pull any of your focus from elsewhere. Learn more about our social media services here.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Fayetteville, NC area? Check out our Durham, NC service area page if that’s closer for you!


website designWeb Design

Your company’s website is an electronic asset that directly reflects who your business is and the value you can deliver to the client. We focus on building fully responsive WordPress websites. We understand that people are busy these days, they need to be able to get information at the drop of a hat. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it — that is a fantastic way to get people to leave your site instantly. Do yourself a favor and do not miss out on clients for no good reason, let us make sure your website is mobile optimized. Learn more about website development here.

Search Engine Optimization

SEO is one of the most effective tools in the digital advertising toolbag, if you have an internet presence and you are not performing any search engine optimization, you’re only hurting yourself and missing out on potential business. You always want to rank as large as possible to your target keywords in the search engines, that alone can drive a huge amount of traffic right to your site. Learn more about our SEO services here.

seoLocal Search Engine Optimization

Local search engine optimization has one huge goal, getting your website ranking well and found for all those products or services that you offer in your region. With local SEO some small aspects may change between businesses, but most things stay consistent regardless of your town, city, or state. Google works hard to connect people to local businesses, if you are coming up in the first few results for your target keyword you should see some great organic traffic coming directly to your website. Good regional rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company.

Email Marketing

Email marketing allows you to use the internet to leverage increased earnings from existing clients and prospective clients alike. A fantastic email marketing campaign gives you the opportunity to connect together and establish a relationship of sorts with them. When done right, email marketing is the best way to market new promotions, drive traffic straight to your website, and boost sales with one of the most affordable and easiest forms of advertising. At Edge Digital we can help you implement an email strategy to catch opt-in mails to use for lead generation and follow up with those new prospects to drive them back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Marketing a business successfully takes lots of content. A content strategy that includes videos gives you very valuable assets to use for blogging, on your site, and on social media. Video is a far superior way to build trust with your audience than any other kind of content. Anyone can type some words or write a good blog post, but doing videos let us people see your brand, your team, and your service or product. Video can be so effective, it is the most digestible form of information sharing. Whether you’re seeking to inform, educate, or entertain, video is the way to go. Learn more about our digital marketing solutions here.

Content Marketing

At Edge Digital we specialize in creating and promoting targeted content for your business, content that really tells a story and attracts your target audience. Good brands know that you must give people a real good reason to invest in your products or services, people don’t buy things for no reason. People are always looking for solutions to their problems. We can help you ensure you are getting the right message in front of the correct people for the best results and return potential. Learn more about our content marketing services here.