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Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

marketingDigital Marketing Agency Charlotte

We take the goals, needs, and challenges of your business very seriously, we craft digital solutions designed to drive revenue directly to you as efficiently as we can, all in house. With as wide of an industry as digital advertising can be, we do our very best to cover a wide assortment of services so that we can get the best results across the board for all of our clients. If you want to see sustainable growth in your business, it’s important that you’re taking advantage of digital marketing and all that it offers. Below we’re going to go more in depth with what all of these various parts and things are about, so that you can get a better idea of just how much we provide. Unless you have seen it first-hand yourself, it is tough to understand and quantify the impact that a good digital marketing plan can have.

Marketing Strategy and Planning

Our experienced digital growth and expert web professionals can help direct your electronic decisions and steer your business towards the best chances of success. Before you spend any money on ads or perform any social media posting, you will need to have a strategy in place that will best steer you towards your goals and objectives. Our marketing specialist work directly with you to develop a strategy, implement that plan perfectly, and provide you with plain English reports that you can understand. It truly pains us to find a business just blindly throw money into random marketing methods and trusting one works, that is a terrific way to waste all of your money for no return. Learn more about our strategy & planning services here.

Social Media

Social networking is only growing in popularity as time continues, meaning it’s a powerful tool for your electronic marketing toolbag in case you don’t have it, not taking advantage of it only means you’re missing out on potential new customers and not connecting with existing ones. When you have Edge working on your social networking plan, you may rest assured we’re covering every little factor that we can. By finding the best platforms for you to post on to figuring out what kind of posts will get the most response to even figuring out the optimal time for articles to go out, we’ll do everything we can to give you the edge over the competition. We all know running a business isn’t easy and you want to have the ability to focus all your attention on big things without having to worry about getting a Facebook article out for the day or something. That’s why you need us handling all your social media, so we can drive traffic and increase your earnings with time, without you having to pull any of your focus from elsewhere. Learn more about our social media services here.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Charlotte, NC area? Check out our Gastonia, NC service area page if that’s closer for you!

website design

Web Design

Your company’s website is an electronic asset that directly reflects who your business is and the value you can deliver to the customer. We focus on building entirely responsive WordPress websites. If someone can’t find the information they’re looking for, they will move on to another website that will give them the information they’re looking for quickly. One terrific way to turn away half of your traffic instantly is by not getting your website mobile optimized. If people have to pinch and zoom around just to navigate your website, they are likely to just leave immediately. Do yourself a favor and do not miss out on customers for no good reason, let’s make sure your site is mobile optimized. Learn more about website development here.

Search Engine Optimization

SEO is easily one of the most effective digital marketing tools out there, if you are not using it to boost your natural online presence you’re just missing out on potential business. You always want to rank as high as possible for your target keywords in the search engines, that alone can drive a huge amount of traffic straight to your website. Learn more about our SEO services here.

seoLocal Search Engine Optimization

The major goal with local search engine optimization is getting your site ranking and found for whatever products or services you might be offering locally. With local SEO some small factors may change between businesses, but most things remain consistent regardless of your town, city, or state. Google works hard to connect people to local businesses, if you are coming up in the first few results for your target keyword you should see some terrific organic traffic coming directly to your site. Good local positions can truly drive a company, getting sustainable organic results is such a powerful tool for your company.

Email Marketing

Email marketing basically lets you use the world wide web to leverage increased earnings from both your existing customers and prospective clients alike. A good email marketing campaign lets you remain in contact with and foster a mutually beneficial relationship with current clients. Email advertising is the ideal means of advertising new services or products, driving traffic to your site, and increase sales with a few of the easiest and most affordable forms of advertising. Once you do have a new guide, we suggest following up with a series of sales copy emails specifically designed to get the reader to take action. At Edge Digital we can help you implement an email strategy to capture opt-in mails to use for lead generation and follow up with those new leads to drive them back to your site. Learn more about our digital marketing solutions here.

Video Marketing

Marketing a business successfully requires lots of content. Having videos on your content marketing strategy gives you a few super valuable assets to use on your own blogs, social networking account, and on your website. Video is a far superior way to build trust with your audience than any other form of content. Anyone can type some words or write a good blog post, but doing videos let people really see your brand, your staff, and your product or service. Video advertising has shown our customers fantastic effects in the past, they’re the perfect means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Content Marketing

At Edge Digital we do not just throw out content, we make content that tells a story and really attracts your target audience. Any fantastic brand knows people don’t buy things for no reason, they only invest in goods or services when you give them a good reason to. People are constantly looking for solutions to their problems. We can help you be sure you’re getting the appropriate messages to the people that will need to read them most, for the best yield. Learn more about our content marketing services here.