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Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Marketing Strategy: Advertising in 2020

In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...

marketingDigital Marketing Agency Chapel Hill

We Edge Digital handle all your business goals, needs, and challenges seriously, and we work hard to create digital solutions to solve your problems and drive revenue to your business as efficiently as we can. Digital marketing is a very extensive industry, at Edge Digital we do our best to offer as broad of a selection of services as we can, so we can deliver the best overall results to our customers. If you wish to see sustainable growth in your business, it’s vital that you’re taking advantage of electronic marketing and all that it has to offer. We are going to go more detailed below about the bigger things we handle here in Edge Digital, which means you can find a better understanding of precisely what we provide and what sort of impact it could have on you. Unless you have seen it firsthand yourself, it’s hard to understand and quantify the impact that a excellent digital marketing program can have.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals can help guide your electronic decisions and steer your business towards the best chances of success. Before you allow yourself spend a single penny on advertisements or create a single social media post, you want to get a comprehensive marking strategy intended. Our marketing specialist work directly with you to develop a plan, execute that plan perfectly, and provide you with plain English reports that you can understand. We have seen all too many companies just throw money at random marketing techniques hoping one will work for them, and this is among the absolute worst thing you can do for your business. Learn more about our strategy & planning services here.

Social Media

Social media is extremely prevalent in today’s society, and is an ever increasingly powerful tool for your electronic advertising toolbag, if you are not taking advantage of it you are missing out on potential free business and connection with your existing customers. When you have Edge working in your social networking plan, you can rest assured we are covering every little component that we can. By finding the best platforms for you to post on to figuring out what sort of posts will find the most response to even figuring out the optimal time for articles to go out, we’ll do everything we can to give you the advantage over the competition. The goal here would be to allow us manage your social media management and increase your traffic and sales as time goes on, so you can concentrate on the important things like running your company. Learn more about our social media services here.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

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If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Chapel Hill, NC area? Check out our Wilmington, NC service area page if that’s closer for you!


website designWeb Design

Your company’s website is an electronic asset that directly reflects who your business is and the value you can deliver to the customer. We focus on building entirely responsive WordPress websites. Folks are pretty busy nowadays, they need to have the ability to get the info they’re looking for very quickly or they just won’t take the time. One great way to turn away half of your visitors instantly is by not getting your website mobile optimized. If people have to pinch and zoom around just to navigate your site, they are likely to just leave instantly. Do yourself a favor and don’t miss out on customers for no good reason, let’s make sure your website is mobile optimized. Learn more about website development here.

Search Engine Optimization

SEO is one of the most powerful tools in the digital marketing toolbag, in case you have an online presence and you are not doing any search engine optimization, you’re only hurting yourself and missing out on potential business. The greater your site appears in the search results for your big target keywords, the more traffic you are going to get, period. Learn more about our SEO services here.

seoLocal Search Engine Optimization

Local search engine optimization has one huge goal, getting your site ranking well and found for all those products or services that you offer in your area. Local SEO is pretty consistent irrespective of what city, town, or state you could be located in, techniques may differ somewhat but they are pretty consistent across the board. Google loves pushing local search results, you really are interested in being among the first few results for your keywords in your region to see good organic results. Good local positions can truly drive a business, getting sustainable organic results is such a powerful tool for your company.

Email Marketing

Email advertising is your opportunity to use the world wide web to leverage most earnings from existing and potential customers alike. A correctly executed email campaign gives you the ability to stay in contact with and foster a mutually beneficial relationship with already existing clients. Email advertising is the perfect way of advertising new products or services, driving traffic to your site, and increase sales with one of the easiest and most affordable types of advertising. Once you do have a new guide, we suggest following up with a series of sales copy emails specifically designed to get the reader to take action. Edge digital can execute an email strategy which will capture opt-in emails to use for lead generation and follow up with those new prospects to drive them back to your site and business. Learn more about our digital marketing solutions here.

Video Marketing

Marketing a company successfully takes lots of content. Including video in your content strategy gives you some seriously valuable resources to utilize on social networking, on your website, and even on your blog posts. Video is easily one of the most impactful ways to build trust with and captivate your audience, more so than any other type of content. Technology has taken a lot of the personal connections out of marketing, and people really value those connection. Doing videos lets people see your products/services firsthand in addition to your team and your general brand and how you present yourself. Video advertising has shown our clients fantastic effects before, they’re the perfect way to inform, educate, or entertain in the most digestible way. Learn more about our digital marketing solutions here.

Content Marketing

At Edge Digital we specialize in creating and promoting targeted content for your business, content that actually tells a story and attracts your target audience. Successful brands have discovered that people don’t just buy products and services for no good reason, they buy products and services that make them feel something whether it relieve a headache or help encourage a fire. People are always looking for solutions to their problems. We can make sure you’re getting impactful messages out to the right people, ensuring you receive the very best return on your advertising investment. Learn more about our content marketing services here.