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Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency

Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...

17 Digital Strategies to Add to Your 2020 Marketing Plan

A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

Marketing Strategy: Personalization

Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....

Marketing Strategy: Advertising in 2020

In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...

marketingDigital Marketing Agency Cary

We at Edge Digital treat all of your business targets, needs, and challenges seriously, and we work hard to create electronic solutions to both solve your issues and drive revenue to your business as efficiently as we can. With as broad of an industry as digital advertising can be, we do our very best to cover a wide range of services so that we can get the best results across the board for all of our clients. If you want to see sustainable growth in your business, it’s vital that you are taking advantage of electronic marketing and all that it has to offer. We are going to go more in-depth below about the bigger things we handle here at Edge Digital, which means that you can get a better understanding of precisely what we offer and what kind of effect it could have on you. Unless you’ve seen it firsthand yourself, it’s tough to understand and quantify the effect that a good digital marketing plan can have.

Marketing Strategy and Planning

Our experienced digital growth and expert web professionals will help guide your digital decisions and steer your business towards the greatest chances of success. Do not do any marketing or advertising whatsoever if you don’t have a detail marketing strategy in place first. Our marketing specialist work with you to develop the best marketing plan we can, execute it with extreme efficiency, and assist you actually understand the outcomes with plain English reporting. We have seen all too many businesses just throw cash at random marketing techniques hoping one will work for them, and this is one of the absolute worst thing you can do for your business. Learn more about our strategy & planning services here.

Social Media

Social media is extremely prevalent in today’s society, and is an ever increasingly powerful tool for your electronic marketing toolbag, if you aren’t taking advantage of it you’re missing out on potential free company and connection with your present customers. When you’ve Edge working on your social media plan, you can rest assured we’re covering every little component that we can. From finding the best platforms for you to post on to figuring out what kind of posts will get the most response to figuring out the optimal time for posts to go out, we’ll do all we can to give you the edge over the competition. The goal here would be to let us handle your social media management and increase your traffic and sales as time continues, so you can concentrate on the important things like running your company. Learn more about our social media services here.

Free eBook: 25 Traffic Hacks to Double Your Website Traffic in 2020

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If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Cary, NC area? Check out our Clayton, NC service area page if that’s closer for you!


website designWeb Design

Your website is an important digital asset for your company, it directly reflects who you are and the value you can provide your customers. We focus on building entirely responsive WordPress websites. Folks are pretty busy these days, they have to be able to find the information they’re looking for very fast or they simply won’t take some time. Nothing is worse than trying to pull up a website on your phone merely to have to zoom in and struggle to navigate it — that is a fantastic way to get people to leave your website instantly. Do yourself a favor and do not miss out on customers for no great reason, let’s make sure your site is mobile optimized. Learn more about website development here.

Search Engine Optimization

SEO is easily among the most effective digital marketing tools on the market, if you are not using it to boost your organic online presence you’re only missing out on potential business. You always need to rank as high as possible to your target keywords in the search engines, that alone can drive a huge amount of traffic straight to your website. Learn more about our SEO services here.

seoLocal Search Engine Optimization

Local search engine optimization has one big goal, getting your website rank well and found for whatever goods or services that you offer in your region. Local SEO is pretty consistent regardless of what city, town, or state you could be found in, techniques may differ somewhat but they are pretty consistent across the board. Google loves pushing local search results, you really are interested in being among the first few results for your key words in your area to see great organic results. Good local rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company.

Email Marketing

Email marketing lets you use the world wide web to leverage increased earnings from existing clients and prospective clients alike. A properly executed email campaign gives you the ability to stay in contact with and foster a mutually beneficial relationship with already existing customers. Email advertising is the perfect means of advertising new services or products, driving traffic to your site, and increase sales with a few of the easiest and most affordable types of advertising. Once you’ve got a new guide, we suggest following up with a series of sales copy emails specifically designed to get the reader to take action. At Edge Digital we can help you implement an email strategy to capture opt-in mails to use for lead generation and follow up with these new leads to drive them back to your website. Learn more about our digital marketing solutions here.

Video Marketing

Marketing a business successfully requires a large amount of content. A content strategy that includes videos gives you quite valuable assets to use for blogging, on your website, and on social networking. Video is far and away the best way to captivate and build trust with your audience, more so than any other kind of content. Anyone could be sitting behind a screen writing out blog posts, doing videos allows people form some sort of connection and really see your brand, staff, and the products or services you may have. Video can be so effective, it is the most digestible form of information sharing. Whether you’re looking to inform, educate, or entertain, video is the best way to go. Learn more about our digital marketing solutions here.

Content Marketing

At Edge Digital we do not just throw out content, we create content that tells a story and really attracts your target audience. Good brands understand that you must give people a real good reason to invest in your services or products, people do not buy things for no reason. People are constantly looking for solutions to their problems. We can ensure you’re getting impactful messages from the correct people, ensuring you receive the best return on your marketing investment. Learn more about our content marketing services here.